About Us

As a woman-owned business, this brand grew out of my own journey as a mom. When my two babies were little, I found so much joy in collecting photos, writing memory books, and capturing the everyday moments that make childhood magical. Those years fly by so quickly, and I realized how priceless it is to jot things down before they fade from memory.

Looking back at those notes today brings both tears and smiles—the kind of heartfelt reminders that connect us to the people and moments we cherish most.

This shop is my way of sharing that same feeling with others. Every gift, every keepsake here is inspired by the belief that milestones deserve to be honored, preserved, and celebrated for years to come.