About Us

As a woman-owned and family-run business, this brand began from one of life’s most beautiful moments: the joy of becoming parents for the first time. When our first child was born, we were overwhelmed with love and wonder, wanting to capture every smile, milestone, and memory before time carried them away.

It started simply: with a baby book. Each page became a way to preserve those precious early days: the first giggle, the first step, the first birthday candle. Over time, documenting these moments became more than a keepsake—it became a ritual of gratitude and love. When our second little one arrived, we found ourselves even more passionate about creating lasting memories, not just for us but for families everywhere.

That’s how this shop was born... out of a genuine desire to share that joy. What began around our kitchen table as a family project has grown into a small business dedicated to crafting high-quality, meaningful products that help others celebrate their own milestones.

Every item we design and curate is chosen with care, inspired by real parenthood and the desire to create heirloom-quality keepsakes that can be treasured for generations. From memory books to thoughtfully arranged gift sets, each piece reflects our belief that life’s little moments deserve to be beautifully remembered.

Looking back through our own notes and photos now brings both tears and smiles -- the kind of heartwarming reminders that connect us to the people and seasons that shaped our lives. We hope that through our products, other families can experience that same sense of connection, love, and nostalgia.

Because childhood moves quickly, but the memories you make together can last forever.